Today we’re going to share some valuable information about promoting your business. We often get asked questions about how to promote a ‘difficult’ industry like engineering. Engineering companies are rarely customer facing, so do traditional methods of promotion still work? Quite simply, yes they do. And we’ll walk you through the process.
The engineering industry is in the middle of big change right now. It is currently spawning thousands of smaller startups. These are niche, specialist teams that fast, efficient, and highly skilled. They’re overtaking the larger companies in some cases. That makes it a great time to start a business in this market. Keep reading, and we’ll show you exactly how to do that.
Networking
Every industry has a strong network of connections. It’s how people find new opportunities, and find the best business deals. With engineering, it’s particularly important. Most projects and contracts are offered within a certain network. So, it’s one of the best ways to land your next job. There’s an enormous network of suppliers, stakeholders, and engineering experts out there. We spoke to CCTY Bearing who told us that a huge portion of their supply sales are made through networking. Don’t underestimate the importance of making connections.
A website
A lot of engineers seem to think that a website is unimportant for their business. They often see it as a B2C necessity, but rather useless for a B2B. They couldn’t be further from the truth. You potential clients are still going to search for you online. It’s still the first place they will look for information. You need to have a presence online, and be easily findable on Google. The more traffic you get, the more leads you develop, the more projects you win. If you’re not confident building your own website, seek advice and help from a web design company. It will help put you on the digital map, and land new clients quickly.
Content
Again, engineering companies often think that content doesn’t matter for them. But, they’re missing a huge trick. Content helps position yourself as an expert. It shows off your skills, and acts as a demonstration to clients that you have the required knowledge. It’s not always easy to find ‘exciting’ topics to write about in the industry. But remember, you don’t need to reach thousands of people. You just need to reach the right people. Get your content in front of other engineers. Use it attract attention, and land your next big project.
PR
Public relations is often a great way to bring credibility and brand awareness to your company. As an engineering startup, there are so many things that are newsworthy. A PR company will help get your latest developments and announcements into the right places. That includes magazines, engineering trade publications, and even national newspapers. Use this opportunity to tell people about an important new development. Find an emotional angle, and tell a story.
Fantastic new startups are growing to define the engineering industry. Make sure your company is one the big up and coming names by promoting it effectively. Good luck!
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