Aston Martin Ups the Game, Teases Lagonda Before Geneva Motor Show

For the upcoming Geneva Motor Show, Aston Martin has an ace up its sleeve. The marque will showcase an All-Terrain concept – Lagonda EV. The luxury SUV is a complete opposite of the V-12 powered Rolls-Royce Cullinan. After a decade of absence, the All-Terrain Concept will put Lagonda nameplate into production.

Aston has planned to launch seven cars that will be the core model of its Second Century Plan. Lagonda SUV will be the sixth of those chosen seven cars. The first three from the Second Century Plan were DB11, Vantage, and DBS Superleggera. These three models are already on sale in the market. The 2018 Aston Martin DB11 price starts at $198,995, car has the best interiors in a luxury sports coupe, and thus a strong market demand as well.

Andy Palmer, Aston Martin Lagonda boss said, “…The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market. I’m expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd’s reaction first-hand”.

After Aston released the darkened preview image of the car, it has been made clear that the front of the car is related to the Lagonda Vision Concept. Aston Martin unveiled the Lagonda Vision Concept at the 2018 Geneva show, and this year will see the first production model. The highlights of this design are space efficiency and an out of the box radical styling. Further, a sleek body and a dramatic profile create an enticing look worthy of a futuristic zero-emission brand that will take on the likes of Bentley and Rolls Royce.

It has been decades since a car with the Lagonda logo left the factory floor. Aston Martin bought Lagonda in 1947. Aston Martin’s push for electrification will revive a long-forgotten brand and give the car an edge over the competition. After the release of the crossover, a sedan will follow in 2022. All the Lagondas will feature a zero-emission electric powertrain.

The SUV’s technical specifications aren’t out yet. The luxury SUV will share its platform with the sedan and use an underfloor battery pack to power the electric motors. It has been made clear that each axle will possess its own electric motor. The Lagonda will offer a range of 300 miles before requiring the charging cable.