Editor’s Note: TechCrunch ran a guest post from Sarah Paiji and Sanby Lee of Snapette, a mobile fashion shopping startup that drives users to nearby stores, where Paiji is co-founder and CEO. The article details opportunities surrounding technology products geared for women as most products created in the predominantly male tech world don’t address our different design preferences and needs.
When it comes to fashion, women have embraced products that were originally designed for men. Flip through any J.Crew catalog and you’ll encounter the Boyfriend Jean, Boyfriend Blazer, unisex ankle boots, and of course the classic men’s shirt paired with skinny jeans.
When it comes to tech? Not so much. In the predominantly male tech world, products are usually, by default, designed by men — for men. However, women have different design preferences and needs, with research showing that men and women do indeed use the Web and social media in different ways.
Designers and developers may be missing out on a huge opportunity by overlooking the gender of users when creating products. Women control 80 percent of consumer spending and drive the majority of user activity on many of the largest social networks.
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