A happy worker is a productive worker, and it’s not just a phrase, science says it too. A study done by the Social Market Foundation and the University of Warwick proved that satisfied employees are 12 percent more productive. Another study showed that employees that are thriving and engaged are 59 percent less likely to leave their current jobs, which is a very important information nowadays when employee retention is a big issue globally. So, let us see how you can keep your employees happy and engaged by investing in their satisfaction and professional progress.
Invest in Personal Branding
Although essential, company branding is not the only type of branding necessary for a business to be successful. There is also personal branding which can, not only improve the reputation of your firm, but also the employees’ satisfaction about their positions. Make sure that your employees update their LinkedIn profile regularly and increase their overall web and social media presence. If you, as a leader, maximize the value of the content your employees are producing and emphasize the importance of the awards and praises they are getting, your workers will feel a stronger loyalty towards the company. Furthermore, your clients and partners will be persuaded in your expertise.
Give Them Your Time
Time is money, and when you are swimming with the sharks in the business world you don’t want to waste it, which is why you shouldn’t consider spending time with your employees a waste. You are actually helping them grow and develop, and showing them they are important assets. That way, you will create a trusting environment, where less people will want to seek other jobs, and more will want to work on your success together. To achieve that allow them to be involved in business lunches, trips, seminars, etc.
Allow Them to Expand Their Network
Employers are often afraid of their employees’ networking, because they suppose it means they will have much more job offers just in case they decide to search for other opportunities. Still, if you are determined to provide your employees with a satisfying and challenging working environment, you will have no problem with them meeting other businessmen and coworkers. On the contrary, they will be able to develop relationships with influential people and spot opportunities you might have missed.
Plot a Growth Path for Them
The lack of upward mobility is a very common reason why employees leave their jobs in spite of great relationships, network opportunities and decent salaries. If you have a solid growth path for them from the beginning, however, they will be encouraged to work hard toward a set of meaningful goals. It is important to challenge them to be better and more dedicated to their jobs.
Help Them Improve
Just as they don’t want to be in a dead-end job without an opportunity to make progress, your employees surely don’t want to be stuck with the same amount of knowledge and skills they will constantly repeat until their retirement days. Give them the chance to learn new skills that can be useful for their future and the future of your company. Each firm could benefit from financial planning courses, basic coding, marketing-related seminars, etc. The access to trainings is understood as an investment to their future, so we can say it builds loyalty, but it will also secure a set of skills that will guarantee a return of investment for years to come.
Business can exist without a lot of things, but it cannot exist without their employees. That is why it is essential to treat them as the most valuable asset your company has and invest adequate amount of money in them. Only when they feel happy fulfilled and they are trained enough, your business will be able to deal with any kind of turmoil it may face along the way.
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