How To Lose A Customer In 10 Days

If you’re not focused on keeping your customers with a good customer experience, there’s every chance you’re going to lose them. It isn’t enough to simply use methods to gain new customers and hope your old ones stick with you. You have to make sure you’re taking customer retention steps. These steps will make a huge difference to your business and your turnover.

Here are some surefire ways you could lose a customer:

Treat New Customers Differently

If you’re treating your new customers too differently to the customers you already have and this becomes evident, they’re going to start to resent you. Your new customers will be happy for a short while – but what about when you begin treating them like you do your old customers? You’ll quickly lose them. Your customer service must be consistent across all platforms and departments to be effective. New customers are important, but all of your customers need to be made to feel special in some way.

Don’t Quality Check Your Products

Your product quality needs to be to a high standard if you’re going to develop a great reputation and keep people buying. Quality checking your products because of this is an absolute must. Some faulty products may slip through the net, but keeping them to a minimum is essential. Failing to quality check your products could mean a time consuming and expensive returns process as well as a horde of angry customers.

Respond to Him or Her at a Snail’s Pace

Fast responses are going to encourage customers to continue working with your company. Responding at a snail’s pace is going to annoy them and go elsewhere. In general, people have short attention spans. They aren’t going to want to wait around for more than a day to get a reply. The faster you can reply, the better. Remember, most people need instant gratification! Having a team that respond to emails and social media posts is a better idea than simply doing it ‘when you have time’ or when they’re not doing anything else. Social media may seem like fun, but it’s important work that will make the difference when it comes to customer interaction.

Ensure Your Website Experiences Plenty Of Downtime

If you’re not looking at IT solutions for businesses to ensure you minimize downtime, you can pretty much guarantee that you’ll encounter problems down the line. Having an in-house team manage your IT can be costly and unrealistic. Having a dedicated team do it for you will be much less stressful and is a smarter idea overall.

Don’t Bother Researching Your Competition

Knowing what your competition is doing and how they are doing things differently to you is also important. You shouldn’t copy them, but you can use what they’re doing to inspire you and keep you pushing forward. Knowing what they charge will prevent you from scaring customers away with your prices.

Avoid Training Your Employees

All employees should be trained to ensure a consistent service level is upheld within the company. Customer service reps should be trained and knowledge should be refreshed every so often to ensure standards are being met. Expecting your employees to excel without training is ridiculous.