Back in the late 1980s, Google’s chief of engineering, Ray Kurzweil predicted the rise of the web. Although the network of scientists using linked computers was small back then, he realized that the trend was exponential. Each year the number of connected computers had doubled, from 4 to 8 to 16 and so on.
By 1997, he predicted that the internet would be something that tens of millions of people would have access to. It would contain so many data that we’d need search engines to find our way through it.
Right on cue, we got search engines. But this created a problem for businesses. Although in theory, they could be found, that didn’t mean that they actually would be found. The internet was and is huge. Perhaps too massive, some might say. And many businesses find themselves lost, like needles in a haystack.
Getting found has become the paramount concern of internet marketing. And companies are looking for any service that can improve their chances of grabbing customers, as provided here.
However, many firms fall down when it comes to getting found because they aren’t getting involved in the necessary process. It seems too difficult or time consuming or both.
You’re Not Link Building
If you’re not link building by now, where have you been for the last decade? Link building has become a popular way to increase the traffic to your website and to improve your ranking.
Having links to your website has a dual purpose. Yes, it directs traffic to your website. But it also improves your ranking on Google. The search algorithm takes into account how many other pages on the internet link to your pages. The more pages that link to pages on your website, the higher they will rank, all things held equal.
That means that link building is big business. And more importantly, it’s not that pricey either.
You’re Not Optimizing Adequately
Search engine optimization requires a lot more than just setting various keywords for your page. Yes, this will help, but not to the extent that you imagine it will.
One of the problems that firms have is that they’re not choosing the correct keywords. Entrepreneurs think that their audience is typing one thing into a search engine, when in fact, they’re typing another.
That’s where services like Google Analytics can come in handy. Finding out what your customers are searching for allows you to tailor your web pages correctly.
You’re Not Doing Any Outreach
Many businesses believe that just sitting and waiting is enough to get their message out there. But this is rarely the case. To really establish a presence online, you must focus on outreach.
This could be reaching out to a blog and asking to post an article. This could be using a press release service to get your message in front of a particular target audience. Or this would be asking websites individually if they’d like to link to yours if you offer a complementary product.
Outreach means that you’re always building new digital infrastructure around your site. This will mean that ultimately, you’ll become visible and get found.
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